the new age of professional hair colour
This exclusive technology marks a revolution for the professional hair colour industry: it allows ammonia to be used with no unpleasant ammonia smell, while delivering full coverage and depth of tone. It does not stress the hair and keeps the hair structure intact.
The cream contains the compound that encapsulates the ammonia in the gas phase, preventing it from evaporating. This technology eliminates the pungent ammonia smell that both stylists and their clients are normally subject to. The compound is completely water-soluble and leaves no residue on the hair when eliminated during the washing phase.
From 46 to ∞ shades
Starting with the range of 41 existing shades, the colour chart provides percentage formulas for creating other shades.
No ammonia smell
Relax during the odourless colour service.
Pack made from 100% recycled paper – The leaflet is printed directly inside the pack, to avoid waste – Fully recyclable aluminium tube.
No itch formula
Also suitable for particularly sensitive scalps.
Professional colour results
100% grey hair coverage, intense and vibrant colours and radiant tones.
Ease of use in even the most difficult cases.
Arginine protects the hair during the colour service oxidation process. It provides lasting shine and extends the life of the pigment. It also strengthens hair, making it more resistant to external aggressors.
Research published in the Journal of Ayurveda and Integrative Medicine in 2016 mainly attributes anti-inflammatory properties and a high organic silicon content to bamboo, which helps strengthen hair and boost its structure.
Known as the “queen of flowers”, Rosa centifolia hydrolate has mainly hydrating properties: it retains water by forming a gel barrier that retains water on the surface of hair and scalp. A concentrate of vitamin C and tannins, it has a soothing and antioxidant effect on the scalp.
Boswellia Serrata has anti-inflammatory and soothing properties. The plant is widely used in Ayurvedic Medicine; it is used in the cosmetics industry to soothe red, sensitive skin and to fight skin impurities.
Packed with properties that are beneficial for the human body, the oil obtained from the avocado fruit is especially nourishing and antioxidant. It is used in the cosmetics industry to treat dry, damaged and brittle hair. It has a protective and soothing effect on the scalp.
Known since ancient Egyptian times, Sweet almond oil is a powerful cosmetic active ingredient used to enhance the beauty and elasticity of hair and scalp. Obtained by cold-pressing sweet almonds, the strongly eudermic oil is rich in antioxidants and B vitamins and has a fatty acid content in excess of 95%. It has nourishing, emollient and elasticising properties.
WHITE OXICREAM, an enhancing cream developer liquid, has a soft and adherent consistency and has been specifically developed for MYVEG colour and lightening services.
Its formula has been developed for use in combination with AMMONIA ODOR ENCAPSULATION technology.
Guarantees lasting, stable colour while preventing colour changes, for colour that lasts.
It also boosts lift in natural melanins.